RetailCraft 34 – ”Phenotype” – Andy Jayes of Fenwicks

Available on Apple Podcasts – https://podcasts.apple.com/us/podcast/retailcraft-34-phenotype-andy-jayes-of-fenwicks/id1418542382?i=1000588131423

Andy Jayes is a retail and digital veteran, and has earned that accolade given his background in BHS, House of Fraser, Selfridges, Virgin Megastores… along with covering the gamut of digital – from product and merchandising, via operations and development – to his current role as Digital Director at Fenwicks, the independently-owned, unique and quirky department store mini-chain.

There’s so much to follow here – his journey from chef to chief, the positioning of Fenwicks and the sources of distinctiveness, the role of Digital Director, and how digital can transform a last-century business while retaining and using its DNA… As a result we just dived straight into the middle!

If you’re not already familiar with Fenwicks then do check out their website (https://www.fenwick.co.uk/) to see the range of products and something of their history on Wikipedia (https://en.wikipedia.org/wiki/Fenwick_(department_store)) or in their own words (https://www.fenwick.co.uk/our-story.html).

Run time: 30 minutes

INFORMATION:

Andy Jayes: https://www.linkedin.com/in/andrew-jayes-14307821/  

Ian Jindal: www.linkedin.com/in/ianjindal/  and www.twitter.com/ianjindal 

Recorded and engineered at Spiritland Studios, UK.

Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )

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