At the intersection of sustainability, design and technology, Another Tomorrow is an inspiring, lucid and enlightening startup that ‘bakes in’ the circular economy to its whole business model.
The founder and CEO, Vanessa Barboni Hallik, kindly invited me to her Bleeker Street store when I was in #NYC a fortnight ago, and despite the early morning noise of film crews, leaf blowers and garbage collection (!) we covered a lot of ground about how one starts a brand that’s sustainable ‘ab initio’. Vanessa covers sourcing, marketplaces, being a point of discovery, the plans for scaling and reselling, values and culture – it’s a tour de force of things to consider in setting up a direct to consumer brand for a modern consumer. I particularly loved the combination of vision with analysis with execution.