Thanks to Brand Quarterly for publishing my article on the challenge of ‘silos’ in retail. Charged with being simultaneously agile/flexible and stable/optimised, organisational silos were an answer to the latter, yet create a barrier to the former. In this article I discuss the balance that retail leaders must strike in order to benefit from flexibility as well as efficiency.http://www.brandquarterly.com/eternal-battle-multichannel-retail-flexibility-vs-efficiency