Speaking at ACSEL’s Paris conference: “économie numérique du e-commerce au réseaux sociaux”

ACSEL, now L’Association de l’économie Numérique, is France’s leading body representing eCommerce, multichannel and distance selling (Vente a Direct – VAD) working via digital channels (hence the name change to ‘numerique’).

On Tuesday January 20th they held a conference on eCommerce and social media, with representatives from across Europe looking at the adoption and commercial aspects of SM.

It was a fascinating and very engaged session – some 380 turned up, against a registered level of 120! – and the good folk at Baker and McKenzie (in their wonderful venue) did well to cope – the presentations were filmed and streamed live to an overflow room.

You can see the presentations from Spain, Italy, Slovakia, France, Germany and a Scandinavian overview at the conference page.

My presentation is available on slideshare, embedded below:

Ps069 Acsel

View more presentations or upload your own. (tags: social acsel)

e-Consultancy: Harnessing the Power of Social Media


Originally uploaded by ikj
This is a really fun training day and you can (see details of the event) and I was speaking on “Emerging trends in social media”.

This is a photo of the audience as I manifestly fail to update my site via SMS… thankfully it worked the second time 🙂

The slides from the morning are on e-consultancy’s site and I recommend having a look – Ged, Ros and Will were great presenters and I learned a great deal in each of their slots.

It was interesting too how engaged the audience was in the ‘social media’ arena – there was a mix there from agency-side, publishers, government, retail and professional bodies. All are active in SM – from basic starts to pretty extensive activity. However, everyone’s now looking for a certain ‘edge’, to making money and to a more sophisticated exploitation of the opportunities.

Props to BSG for the venue too. I was trying out Apple’s Keynote and their nice ’embed a web page’ capabilities to switch in and out of presentation and live demo/use. This is always high risk, but the excellent bandwidth and presentation facilities pulled this off. Much better than the time I tried it at a client’s where their wireless network was flakey and saturated and all of the windows blocked mobile/3G signals… There’s nothing worse (or more ironically sublime?) than doing a presentation on Web2.0 interfaces using nothing but a flipchart and the power of mime!