Ian Jindal

Leadership and transformation in multichannel retail and eCommerce

The Real Real

Luxury second-hand goods (clothing, jewellery, objets), curated and displayed in an aspirational townhouse venue.

Powered by slick online marketplace capabilities the store has a life of its own. The changing, curated stock gives a boutique, emporium feel – not a rag-tag bazaar or pawn shop!! Compare with the Amazon 4-Star… One can bring in goods for appraisal (to sell or exchange) and for active traders the cost of luxury becomes but the switching and transaction costs. Note the variety of c;ientelle, the staff knowledge and welcome – this is a format that has a vibrancy.

“We’re empowering consignors and buyers to extend the life cycle of luxury goods.
The future of fashion is circular.”