Ian Jindal

Leadership and transformation in multichannel retail and eCommerce

Reformation (Soho)

Started as a vintage store, with sustainability at heart, now a manufacturer and modern brand that also weaves digital and data into the store/changing room experience.

The store is a minimal ‘wow’, with plenty of stock and space. Digital displays and changing rooms seem totally in keeping with the concrete/zen setting, and each product is labelled clearly with its environmental footprint.

“Reformation began by selling vintage clothing out of a small Los Angeles storefront in 2009. We quickly expanded into making our own stuff, with a focus on sustainability. Today, we make effortless silhouettes that celebrate the feminine figure and pioneer sustainable practices, focusing on people and progress each step of the way”