Ian Jindal

Leadership and transformation in multichannel retail and eCommerce

Atelier Beauté Chanel

The global doyen of luxury is now interactive! Taking a leaf from Glossier, the Atelier allows you to experiment, adjust, blend and personalise your makeup – supported by the friendly and knowledgeable team.

The restrained, quietly-luxurious decor is very on-brand and invites comparison with Glossier. The makeup stations are open yet individual. There are several guided experiences available, in addition to a walk-in option, ranging from a five-item blend-your-own experience to a full individual makeover.

“Located in the heart of Soho in New York City, the Atelier is a beauty workshop, designed for you to create–and recreate–yourself.
Our Beauty workshop is a place of discovery. Come as you are, stay as long as you wish, and visit as often as you would like. Try a little of everything, make a mistake or two and find new things you love.”