This was my Editorial from the July 2008 issue of Internet Retailing magazine.
The paradigm of the web channel being a vast shop with elastic walls has run its course. As Ian Jindal packs his bucket and spade for the summer holidays, he considers a new etailing paradigm: active selling in the network age. Retailers have managed the web for too long – our customers want it back! Continue reading “From destination to distribution – new paradigms for the networked customer [Editorial in July 2008’s Internet Retailing]”