After the successful launch event in London earlier this year the Millennial 2020 concept is taking shape globally. I was pleased to chair the first Asia event, held at the high-impact Art Science Museum in Singapore, and equally pleased to see London, New York and Singapore dates confirmed for 2017.
The event is a global gathering of brands, retailers, innovators, marketers and entrepreneurs who are focused on engaging with, understanding, selling to and anticipating the global millennial customer. Mind you, a number of the presentations are already focused on GenZ so even the millennial label will change along with consumer demographics, I’m sure.
I chaired the Travel and Hospitality stream and although all of the speakers were really interesting a couple gave me new perspectives.
The Luxe Nomad and What3Words were great, while Victor Cui of OneChampionship had an amazing cross-continental story to tell of martial arts, moving countries, seeing a gap and an enthusiasm to create a broadcast empire.
Shifting to the Future Trends stream the one and only Pep Torres gave one of the most memorable presentations I’ve seen in years. Interesting, inspiring and engaging – he had me mentally ripping up my presentations! I won’t spoil the fun – watch his presentation here.
On the second day the presentation from Ludwick Marishane on ‘a bath with no water’ was both eye-opening and inspiring. This presentation really showed the reach, ambition and global changes underway – a real tribute to the programming of the event.
Some photos below, while info on the next event in New York on 1 and 2 March, 2017 can be seen on the http://www.millennial20-20.com/newyork2017/website.
View of the Arts Science Museum from the Marina Sands Hotel.
Setup of the Economist stage
Great staging and AV
The CNBC studio operating throughout the event.
The Economist brought a taco van – with GM meat…
Pep Torres warming up.