Closing keynote at IBM’s European eCommerce conference

I was honoured to be invited to close IBM’s first get-together of its European eCommerce team, bringing together over 400 professionals from across Europe for a couple of days in Windsor to kick off their newly-structured team.

We’ve worked with IBM on a number of editorial projects and I was asked to bring to life some of the themes on the direction of retail and the pressures upon retailers to perform at the highest level.

I’d expected a tired group (I was closing the event on a Friday afternoon, post-lunch… ) but there was a great vibe and I was met with a very warm reception.

The keynote drew on some advance insights from the IREU Top500, InternetRetailing’s new research publication due out in June 2016 and culminated in recounting an approach of ‘TotalRetail’β„’.

Thanks again for the welcome!

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