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Google UK have convenened an interesting and senior morning on etail and ecommerce. You can see the list of speakers at the website – quite a gathering.
I’m pleased to be moderating a session on “Scaling and Managing the $1bn Online Business”. I do this with some humility since the last ecommerce business I ran (while Group eCommerce Director at Littlewoods Shop Direct) was “only” £405million. The current £:$ rate is flattering of my efforts though – $800m sounds like a lot more – but failing a slump in the value of the dollar (!) I currently do not qualify for membership of the $1bn-club. Not yet, at least 😉
The panellist will include Bruce Fair (MD, Kelkoo), Matthew Hardcastle (MD, Shopping.com) and Peter Fitzgerald (Retail Industry Leader, Google UK).
It’s been a busy time on the speaking front, culminating in a ‘double decker’ for Adobe and then Sky.
Adobe’s Scene7 folk have initiated a series of retailer briefings and, having spoken at the first, it would have been rude not to speak again when invited 😉 The topic of this presentation was “Excellence in Online Retailing”. I opened proceedings, then Ijaz and Marty shared some of the Scene7 roadmap. Michael Ross of eCommera then gave a presentation on the “The 10Ps of eCommerce“. This was a great presentation. Michael’s dry and direct delivery was really engaging and certainly brought the 10 Ps to life. I’d read these (since we published an article on them in Internet Retailing Magazine last issue – you can see the PDF here), but seeing the presentation was certainly more fun.
I’ve put the presentation on slideshare.
Then on to Sky University for an afternoon opener on “Online Selling – a customer experience”. The day was organised by Sky for their top teir affiliates and my session was an opportunity to take a broader look at the customer landscape. It was also a good opportunity for me to ponder further the affiliate landscape – an area of increasing interest to me, to which I’ll return in later posts.
A real eye-opener for me though was a presentation from Joost de Valk, a search strategist at OnetoMarket in the Netherlands. Joost is engaged in “white hat” SEO (ie legal, well-behaved, effective SEO activities) for some major brands. Joost also knows a lot – from hearsay, no doubt – about “black hat” SEO: the sort of activities for which the word “naughty” was coined. I spend a bit of time working with client teams to improve their SEO, but I had no idea of the scale, complexity and cunning of the operations attempting to outfox Google, searches and credit-card owners. It’s an area I need to look at! Hopefully, with Joost’s help rather than a DIY remedial course in high-contact, combat SEO!
Here are my slides on Slideshare:
This first appeared as an article in Internet Retailing magazine’s July 2008 issue. A pdf of the magazine article is attached.
The inaugural meeting of the European eCommerce Forum (ECF) was held in Amsterdam in April – the culmination of four years of conversations with leading retailers. Ian Jindal and Joris Beckers, co-founders of the Forum, reflect upon the genesis of the ECF, the pressing issues in ecommerce and the next steps for the Forum as preparations start for the next meeting in London this October. Continue reading “The European eCommerce Forum’s inaugural meeting”
This was my Editorial from the July 2008 issue of Internet Retailing magazine.
The paradigm of the web channel being a vast shop with elastic walls has run its course. As Ian Jindal packs his bucket and spade for the summer holidays, he considers a new etailing paradigm: active selling in the network age. Retailers have managed the web for too long – our customers want it back! Continue reading “From destination to distribution – new paradigms for the networked customer [Editorial in July 2008’s Internet Retailing]”