Available on Apple Podcasts – https://podcasts.apple.com/us/podcast/retailcraft-34-phenotype-andy-jayes-of-fenwicks/id1418542382?i=1000588131423
Andy Jayes is a retail and digital veteran, and has earned that accolade given his background in BHS, House of Fraser, Selfridges, Virgin Megastores… along with covering the gamut of digital – from product and merchandising, via operations and development – to his current role as Digital Director at Fenwicks, the independently-owned, unique and quirky department store mini-chain.
There’s so much to follow here – his journey from chef to chief, the positioning of Fenwicks and the sources of distinctiveness, the role of Digital Director, and how digital can transform a last-century business while retaining and using its DNA… As a result we just dived straight into the middle!
If you’re not already familiar with Fenwicks then do check out their website (https://www.fenwick.co.uk/) to see the range of products and something of their history on Wikipedia (https://en.wikipedia.org/wiki/Fenwick_(department_store)) or in their own words (https://www.fenwick.co.uk/our-story.html).
Run time: 30 minutes
Recorded and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )