Ian Jindal

Leadership and transformation in multichannel retail and eCommerce

Pop Up Grocer

A permanent pop-up of food pop-ups. Brands get a ‘residency’ in the store to be promoted, get metrics and traction. It’s a curated, discovery store.

The curated brands number one or two per category (so there’s competition and insights, but not an overwhelming quantity). The layout avoids high/low shelves, with everything towards eye-height. Products have three requirements: to be new/novel; to have a compelling ‘founder story’; to be sustainable. This is a cafe-store-experiment store which the founder, Emily Schildt, calls a “platform for possibility”. There is a monthly subscription “discovery” box option too.

“Pop Up Grocer is the discovery destination for new, better-for-you products”

“A platform for possibility”.