Ian Jindal

Leadership and transformation in multichannel retail and eCommerce


Casually expensive clothing, with a cool-girl vibe (American Womenswear Designer of the Year 2022), the brand has a direct confidence that is mirrored in the robust, stark yet luxurious flagship store.

We are used to brutalist, minimalist stores by now, but this goes further, with dark steel, poured concrete and the aesthetic of “Dune” the movies. Amidst the darkness an indoor tree provides a focus under a skylight, while the clothes are displayed imperiously like decommissioned Storm Trooper outfits in a transport ship. The warm welcome and exquisite clothes are energising. A must-visit store.

“Stepping from the now into the next, Resort 2024 proposes a wardrobe of instinct. The collection is guided by gut feelings, finely honed – a shared sense of how each piece fits into the life of the New York woman. Experience is paramount.”