I was pleased to renew my co-operation with the team at Postnord’s Ehandeldsforum and travel to Boräs in Denmark to speak at their 2017 event.
The venue was fantastic – a former train maintenance shed that had been converted into an event space – and the production values were extremely high.
My keynote opening session was a Q&A and I was grilled, supported and made to look sensible by the excellent chairing of the day’s host, Beata Wickbom.
Brilliant start of #eforum17 with @ianjindal !
— Martin (@MrMartinRich) September 28, 2017
Cistomers love brands. Customers don't love retailers. Uphill struggle for retailers according to @ianjindal. #eforum17
— Fredrik Ottosson (@FredrikViskan) September 28, 2017
Customer profitability over a two year period is the best KPI (LTV) what is the lifetime value of your customer? @ianjindal #eforum17
— Kyle Lacy (@kyleplacy) September 28, 2017