Looking forward to speaking at the upcoming eCommerce Trends Poland. This will be the fourth time I’ve spoken at the NoNoobs-organised event and there’s always been a full house and lively discussion.This time I’m taking ‘competing with/alongside Amazon’ as my theme. Amazon is of interest to Polish merchants for both the growth opportunity and the threat. Even though Allegro.pl is a pan-European powerhouse of a marketplace, somehow the encroachment of Amazon is seen more as a threat. In my presentation I’ll look at the areas for merchants to sustain their independence, to work with Amazon and thrive in a multichannel world.