I was pleased to be invited to an ‘in conversation’ and Chairing session at The Walpole’s Luxury eBusiness Forum, held at the RAC on 8 October.
Some great speakers and an interesting and engaged delegate list. As ever, the real value was in the 1:1 conversations over coffee. The take-away for me is that in these difficult times there are opportunities for brands whose focus blends quality and service. At the higher price-points value is more important than price to the more affluent customer. Empty brand promises are exposed ruthlessly online so the opportunity for strong multichannel sales can be damaged by timid or inept online activity.