Leadership and transformation in multichannel retail and eCommerce
My thanks to Barclaycard for their welcome at their Internet team’s Innovation Awayday on Friday. I enjoyed presenting on “the Working Web” – a development of ‘Web2.0’ which takes a customer-centric perspective on the issues for major brands in an era when the web is expected to work as promised.
I’ve known the good folk at cScape for many years and recently they’ve been making a splash with the launch of their Customer Engagement Unit, headed by Richard Sedley. It was my pleasure therefore to open their Thought Leadership Workshop on the topic of the migration “From User Experience to Customer Engagement”. The Brewery on Chiswell Street, EC1 is a great venue and the audience of some 100 people was enthusiastic, engaged (no pun!) and eclectic.
Write-ups of the event are available from cScape.