Tag Speaking

Keynote at FDIH in Copenhagen

img_0484I met Morten Kamper, CEO of the Danish eCommerce Federation (FDIH) at an ACSEL event in Paris earlier in the year, and he has also contributed a wonderful piece to Internet Retailing magazine (May 2009 issue). It was therefore a great pleasure to accept his kind invitation to give a keynote at their conference on the use of social media in retail.

The event was held at the IT University, a wonderful and modern venue in the heart of Copenhagen, to a sizeable and enthusiastic delegate group.

As usual I was humbled by the fact that everyone spoke English, but moreso this time that some of the speakers even took the time to send me fully-translated versions of their slide decks: courtesy as well as capability. Very much appreciated.

I spoke on the retail progress made on Facebook and the lessons to be drawn, as well as considering other social media trends and opportunities (is it possible these days to present without mentioning Twitter??).

Facebook in Retail – Presentation to the Danish eCommerce Federation (FDIH)

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After the event Morten kindly gave me a CD of “The Roots Of Scandinavia: Soul Jazzfunk And Boogie” (we’d been discussing musical fusion over lunch) and this is currently a staple on my playlists. Amazing, and I’m looking forward to hearing more about how FDIH came to publish this album.

I had a great, springtime afternoon in Copenhagen afterwards and I’ll publishing the photos from my wanderings on my blog.

Innovation in Retail Forum

Mary Queen of Shop

Mary Queen of Shops

I was pleased to be invited to speak for the Omnicom “Innovation in Retail Forum”, an even for the agency’s CEOs and senior managers, along with key clients. The event was organised by DAS Global in a rather exemplary fashion and held at the Wolff Olins offices in Kings Cross/Islington, overlooking Regents Canal.

The line-up was very impressive and a little intimidating.

Chris Sanderson, Strategy and Insight Director of the Future Laboratory opened proceedings with a clear and stimulating articulation of “prosumers” – today’s demanding and knowledgeable consumers.

Mary Portas, “Queen of Shops” (pictured) gave a really engaging and characterful articulation of the need for innovation, engagement and collaboration in retail. I’d obviously seen Mary on ‘telly’ and so had certain expectations of her presentation. These in no way prepared me for such an open, amusing and highly engaging 40 minutes. I was totally won over.

Dr Jonathan Reynolds of the Oxford Institute of Retail Management (at Said Business School) gave a fast-paced and and well-supported presentation on ‘location’ in retail and queried its importance in future.

I followed with a presentation on opportunities for ecommerce in the ‘network age’ (a development of my presentations on epiphenomenology, magic and the network/attention economy).

The event was fast-paced, intense and fun. It ran very smoothly and this was largely due to the intensive work by Danny and Alice (you know who you are!) in detailed advanced preparation with the speakers. Not only did we have several phone conversations to flesh out the content, tone and approach of each session, but great care was taken over the interaction of the presentations. The result of this advance work was that there was a good flow, negligible overlap and good thematic reinforcement.

I’ve taken a lead from this and will be emulating this approach for the October InternetRetailing 2009 conference!

Digital Trends – a presentation to the eConsultancy Alumni network

On Thursday evening I spoke at the inaugural meeting of the eConsultancy ‘alumni’ network. This network is for people who’ve studied on the eConsultancy Masters programmes, or the Graduate Academy. I’ve been pleased to work with both of these groups and so it was a pleasure to see some familiar faces in the crowd (although it meant that I couldn’t reuse material!).

Fortunately, I had some up-to-the-minute results on Christmas trading and trends, as well as the first outing of work I’m doing on data and epiphonomena. I’ll be giving these a further outing in the coming weeks in Manchester and Brighton.

In the meantime, slides from the evening are on my Slideshare account, or below:

Speaking at ACSEL’s Paris conference: “économie numérique du e-commerce au réseaux sociaux”

ACSEL, now L’Association de l’économie Numérique, is France’s leading body representing eCommerce, multichannel and distance selling (Vente a Direct – VAD) working via digital channels (hence the name change to ‘numerique’).

On Tuesday January 20th they held a conference on eCommerce and social media, with representatives from across Europe looking at the adoption and commercial aspects of SM.

It was a fascinating and very engaged session – some 380 turned up, against a registered level of 120! – and the good folk at Baker and McKenzie (in their wonderful venue) did well to cope – the presentations were filmed and streamed live to an overflow room.

You can see the presentations from Spain, Italy, Slovakia, France, Germany and a Scandinavian overview at the conference page.

My presentation is available on slideshare, embedded below:

Ps069 Acsel

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Speaking at Bazaarvoice’s Social Commerce Summit London

Bazaarvoice’s Social Commerce Summit London

I was pleased to be asked to speak at Bazaarvoice’s Social Commerce Summit in London. A characterful, fun and engaging day, held at The Magic Circle’s premises near Euston.

The slides from the session are available on my SlideShare.

Chairing session at The Walpole Luxury eBusiness Forum – “Luxury Online – Upside in a Cold Climate”

I was pleased to be invited to an ‘in conversation’ and Chairing session at The Walpole’s  Luxury eBusiness Forum, held at the RAC on 8 October.

The Walpole British Luxury

Some great speakers and an interesting and engaged delegate list. As ever, the real value was in the 1:1 conversations over coffee. The take-away for me is that in these difficult times there are opportunities for brands whose focus blends quality and service. At the higher price-points value is more important than price to the more affluent customer. Empty brand promises are exposed ruthlessly online so the opportunity for strong multichannel sales can be damaged by timid or inept online activity.