Speaking at BBDO University

Following my presentation to the Innovation in Retail Forum I was pleased to accept an invitation to speak to the BBDO U meeting, held just outside Paris.bbdou.png

The event brought the leadership from the AMV, BBDO, Proximity family together to discuss digital trends, issues and opportunities. The team did a great job to pull together some excellent speakers (some of whom I was lucky to hear) as well as some ‘externals’ (me and Google).

I developed some of my themes on the demanding digital customer and approaches to exploiting the ‘attention economy’. In a very engaged Q&A session afterwards, and over lunch, it was good to get so many well-informed, enthusiastic and challenging questions.

No slide deck from this event due to its confidential nature, but there was some real-time commentary from the twitterati in the group – hashtag is #bbdou

Speaking at ACSEL’s Paris conference: “économie numérique du e-commerce au réseaux sociaux”

ACSEL, now L’Association de l’économie Numérique, is France’s leading body representing eCommerce, multichannel and distance selling (Vente a Direct – VAD) working via digital channels (hence the name change to ‘numerique’).

On Tuesday January 20th they held a conference on eCommerce and social media, with representatives from across Europe looking at the adoption and commercial aspects of SM.

It was a fascinating and very engaged session – some 380 turned up, against a registered level of 120! – and the good folk at Baker and McKenzie (in their wonderful venue) did well to cope – the presentations were filmed and streamed live to an overflow room.

You can see the presentations from Spain, Italy, Slovakia, France, Germany and a Scandinavian overview at the conference page.

My presentation is available on slideshare, embedded below:

Ps069 Acsel

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