It’s been a busy time on the speaking front – so busy that I’ve been remiss in posting details. Here’s a quick roundup of activities…
1) Econsultancy’s Future of Digital Marketing in June 2009 – Keynote
This is one of my favourite events. This year, 350 senior marketers and digital strategists congregated at the Congress Hall in London.
I was really pleased to give the closing Keynote and you can see my slides on Slideshare:
PS084 Future of Digital Marketing – “Making and Measuring Marketing Magic”
2) ACSEL’s London Tour
Just before the FODM I spoke at a gathering of French retailers and journalist who were visiting the UK both as a research and networking visit, and to gather information for an upcoming ACSEL book (you may recall that in 2008 Internet Retailing co-published the ACSEL book ‘L’Europe – une opportunité pour l’ecommerce”).
My presentation focused upon Social Media marketing in retail.
Ps082 Acsel Londontour
3) Prosodie’s Etail Conference in Paris
Prosodie, a company I’d met via ACSEL, organised an interesting morning’s conference in Paris in July and gathered a group of leading French retailers, etailers and significant suppliers for a morning’s session of case studies and presentation.
I gave a perspective on trends in the UK, especially focusing upon multichannel trends, and although I spoke mainly in English the presentation was immeasurably improved by my excellent French slide deck – courtesy of Katherine Lavallois – merci!
Here’s the presentation on Slideshare:
I met Morten Kamper, CEO of the Danish eCommerce Federation (FDIH) at an ACSEL event in Paris earlier in the year, and he has also contributed a wonderful piece to Internet Retailing magazine (May 2009 issue). It was therefore a great pleasure to accept his kind invitation to give a keynote at their conference on the use of social media in retail.
The event was held at the IT University, a wonderful and modern venue in the heart of Copenhagen, to a sizeable and enthusiastic delegate group.
As usual I was humbled by the fact that everyone spoke English, but moreso this time that some of the speakers even took the time to send me fully-translated versions of their slide decks: courtesy as well as capability. Very much appreciated.
I spoke on the retail progress made on Facebook and the lessons to be drawn, as well as considering other social media trends and opportunities (is it possible these days to present without mentioning Twitter??).
Facebook in Retail – Presentation to the Danish eCommerce Federation (FDIH)
After the event Morten kindly gave me a CD of “The Roots Of Scandinavia: Soul Jazzfunk And Boogie” (we’d been discussing musical fusion over lunch) and this is currently a staple on my playlists. Amazing, and I’m looking forward to hearing more about how FDIH came to publish this album.
I had a great, springtime afternoon in Copenhagen afterwards and I’ll publishing the photos from my wanderings on my blog.
ACSEL, now L’Association de l’économie Numérique, is France’s leading body representing eCommerce, multichannel and distance selling (Vente a Direct – VAD) working via digital channels (hence the name change to ‘numerique’).
On Tuesday January 20th they held a conference on eCommerce and social media, with representatives from across Europe looking at the adoption and commercial aspects of SM.
It was a fascinating and very engaged session – some 380 turned up, against a registered level of 120! – and the good folk at Baker and McKenzie (in their wonderful venue) did well to cope – the presentations were filmed and streamed live to an overflow room.
You can see the presentations from Spain, Italy, Slovakia, France, Germany and a Scandinavian overview at the conference page.
My presentation is available on slideshare, embedded below: