I was pleased to provide an opening address to Gladstone’s Health and Leisure summit.
I took as my theme some of the lessons that software and services providers to the leisure sector could learn from retail, but as I worked on my presentation it was clear to me that this is not a ‘one-way street’. Gladstone provides the underpinning software for leisure centres, universities and organisations and so is at the sharp end not only of the increasingly digital customer’s demands, but also needs to provide a complex service over time – whether booking and paying for yoga lessons, or accessing your higher education college.
The Summit comprised staff, customers and sector suppliers and we had a great range of interested and challenging questions.
It was an immensely rewarding event and one where my research gave me many new perspectives.
Pleased to have been invited to speak at the spring 2014 ‘eCommerce Trends’ conference in Warsaw. You can see the programme and information about the other speakers here: http://2014wiosna.ecommercetrends.pl/program The topic is “Connecting with the Connected Customer” and I’ll be covering:
The digital customer is becoming more knowledgeable and more demanding. Even as retailers rush to catch up with eCommerce, mCommerce and multichannel, the Customer already takes this for granted. Not only do our Customers expect everything to ‘just work’, they want the best prices, the best range, the best service and – most amazing – the very best entertaining and memorable experiences. In this interactive session, Ian will consider the successful retailers in the UK and Europe and draw out 10 important trends that you should consider for your business. Covering the range of digital marketing, operations, multichannel and technology these trends will be illustrated with case studies and review of the key considerations for ADOPTION and Implementation.
Very much looking forward to my first visit to Warsaw and chatting with ecommerce and multichannel professionals in this very dynamic and fast-growing market. UPDATE: here are the slides from the session – with my thanks to everyone for such a warm welcome and great discussions.
On 10 January, 2014 Morrisons at last joined the ‘club’ of major grocers in the UK who deliver online. Their share price and reputation had been on the receiving end of negative sentiment, and so with the launch of the pilot programme in the West Midlands I was interviewed by BBC Radio, starting with a direct question “They are so behind the game, is that going to be a problem for them [Morrisons]? Coming to the party so late?”…
In the article I mention the MSc in Internet Retailing – a commercial qualification, academically assessed and accredited.
Applications for the MSc are now being accepted for September 2011 start: information at http://econsultancy.com/uk/training/qualifications/retailing. Open evenings on 26 May (Manchester) and 14 June (London) can be booked online . You will have a chance to chat with us, the academic staff from MMU and the Econsultancy trainers, as well as speaking with current students from the first and second intakes.