Article on ‘Silos’ in Brand Quarterly

Thanks to Brand Quarterly for publishing my article on the challenge of ‘silos’ in retail. Charged with being simultaneously agile/flexible and stable/optimised, organisational silos were an answer to the latter, yet create a barrier to the former. In this article I discuss the balance that retail leaders must strike in order to benefit from flexibility as well as efficiency.

The Eternal Battle In Multichannel Retail: Flexibility Vs Efficiency

 

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