Staff over robots – an editorial

I’ve just had an editorial published in the Raconteur supplement in The Times, in which I argue the role of ‘carbon-based life-forms’ over and above robots. This piece was a counterpoint to the ‘store staff have no future’ debate that’s frankly ignoring the point: as retail becomes increasingly about stories and experience, it takes wonderful staff (not just wonderful robots) to bring this to life…

https://www.raconteur.net/business/people-our-staff-standing-on-the-shoulders-of-robots-and-digital-capabilities-are-the-future-of-e-commerce

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