TheAppLounge – launched tonight

Just back from Wardour Street where I was pleased to have spoken a few words at the launch of TheAppLounge ‘pop up’ experience store.

You can see details at www.theapplounge.com, but in brief it’s a place to meet, socialise, experience and understand software and technology in support of one’s ‘digital life’.

Alexander Grünsteidl (Senior Director of User Experiences at Method), who conceived the AppLounge sums it up:

“The AppLounge is a pilot store that aims to bridge the gap between the in-store and online retail experience. The space is designed to encourage customers to slow down, have a drink, and sample a variety of applications and accessories on display.”

I’ve had numerous discussions with Alexander over the years since we were introduced by Nico Macdonald at an Innovation Reading Circle evening, and he’s been working on ways to change the relationship between brands and customers, and the way products are designed for markets, for a number of years via his Digital Wellbeing Labs.

The AppLounge will be open as follows:

15 September, 2010 – 2 October, 2010 at

Meza, 100 Wardour Street, London W1F 0TN

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