Following my presentation to the Innovation in Retail Forum I was pleased to accept an invitation to speak to the BBDO U meeting, held just outside Paris.
The event brought the leadership from the AMV, BBDO, Proximity family together to discuss digital trends, issues and opportunities. The team did a great job to pull together some excellent speakers (some of whom I was lucky to hear) as well as some ‘externals’ (me and Google).
I developed some of my themes on the demanding digital customer and approaches to exploiting the ‘attention economy’. In a very engaged Q&A session afterwards, and over lunch, it was good to get so many well-informed, enthusiastic and challenging questions.
No slide deck from this event due to its confidential nature, but there was some real-time commentary from the twitterati in the group – hashtag is #bbdou