ACSEL, now L’Association de l’économie Numérique, is France’s leading body representing eCommerce, multichannel and distance selling (Vente a Direct – VAD) working via digital channels (hence the name change to ‘numerique’).
On Tuesday January 20th they held a conference on eCommerce and social media, with representatives from across Europe looking at the adoption and commercial aspects of SM.
It was a fascinating and very engaged session – some 380 turned up, against a registered level of 120! – and the good folk at Baker and McKenzie (in their wonderful venue) did well to cope – the presentations were filmed and streamed live to an overflow room.
You can see the presentations from Spain, Italy, Slovakia, France, Germany and a Scandinavian overview at the conference page.
My presentation is available on slideshare, embedded below: